Why Video Marketing? Video Stats and Facts aEc 81 percent of the total US Internet audience or 158 million users viewed video in July,2009. aEc Google loves video sharing sites aE” they own YouTube and Google Video. aEc YouTube accounts for 99% of all videos viewed through Google. aEc 21.4 billion videos were viewed by the US audience alone in July, 2009. aEc Search engines crawl video sites hundreds of time per hour. aEc Extremely popular sites are crawled maybe once or twice a day. aEc 120.3 million US viewers watched 8.9 billion videos on YouTube in July 2009, an average of 74.1 videos per viewer. aEc The average online video is 3 minutes 42 seconds. aEc Google will rank video on the 1st page in as little as 2 hours (0:47 is my personal best.) aEc Google will list the same video multiple times on the first page as long as it’s posted to different video sharing sites and social profile pages (7 out of the top 10 is another personal best.) aEc There are over 1,000 FREE video hosting sites like YouTube, Yahoo Videos and Revver. aEc If a video is published to multiple sites, Google will rank it multiple time on the 1st page. aEc Google is the #1 ranked search engine with 9.2 billion searches in the month of July, 2009. aEc YouTube is ranked #2 with 3.6 billion searches in July, 2009. aEc Yahoo is ranked #3 with 2.7 billion searches. aEc Bing is #4 with 1 billion searched. aEc Even though YouTube is owned by Google, each has very unique ranking algorithm. aEc Optimizing video for YouTube ranking is very different from optimizing websites for Google. aEc If you have video on your website only, YouTube will not rank it and you won’t be included in 3.6 searches next month. And finally, if you think your company can be successful without a YouTube channel check out Hulu’s channel on YouTube. Hulu is one of YouTube biggest competitors and they know they need to have a YouTube channel to compete successfully. I tell all of my clients that they need to be where their customers live. In this case, 158 million people in the U.S. lived on YouTube in the month of July, 2009. For information how to use video to increase sales and a FREE online video marketing plan visit us at videointros.com
