Product Description
Build a Solid Foundation for e-Business Success! Nothing drives an e-business like a killer marketing plan. In this eye-opening guide, Ralph “Doctor Ebiz®” Wilson shows you, step by step, how to construct an e-business marketing plan that will focus your efforts, energize your staff, and generate the sales you crave–fast! Doctor Ebiz shows you how to identify e-business opportunities, brand your Web site, and define your e-business niche. You’ll al… More >>
Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide
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I was carried away with the way you described and explained the Plan on eMarketing strategy.
I read also the book of Susan, And your book is like a good combination ever. Since you dealt a lot also with virus marketing and ROI calculation as well as the illustration of 4ps for online marketing.
But I also want to add Ralph, the Fifth P (5P) for your 4Ps which is “PRESENTATION” just like explained in the book of eBusiness Revolution by Daniel Amor.
But that’s okay, your book is really helpful.
Bob Julius Onggo
BJO Consulting
eMarketing Strategy & Consulting
Rating: 4 / 5
A down-to-earth and useful step-by-step guide to developing a successful Web venture. The author forces you to reflect on your Web strategies. I wish the book would have been available before I began to build my website. Put your hands on the book and set aside time to read it. It is a really good investment.
Pierre Giguere
Rating: 5 / 5
A down-to-earth and useful step-by-step guide to developing a successful Web venture. The author forces you to reflect on your Web strategies. I wish the book would have been available before I began to build my website. Put your hands on the book and set aside time to read it. It is a really good investment.
Pierre Giguere
The marketing brain
Rating: 5 / 5
Over all anyone wanting to start an Internet Marketing Business should start strategically… Thus Planning Your Internet Marketing Strategy is a must read for those that want a plan that addresses the needs of Internet Marketing For Beginners. SecretNewbieTactics.com gives a thumbs up on this one! As this book does address the needs of Internet Marketing for Beginners…
Rating: 3 / 5
Too many Web marketing books focus on how to get your site listed in search engines and attract the masses without a good marketing and site development plan. Dr. Wilson’s planning book is timely for those Web site owners who really want to be successful in doing business on the Web.
The following approaches are needed for a business to go online:
1. Define the purpose of building your Web site
2. Identify the target audience and competitors
3. Create a strategic marketing plan
4. Develop and promote the Web site according to your plan
Dr. Wilson’s book covers all the essential elements in creating a successful marketing plan. It is based on his practical experience on the Web. Highly recommended!
Rating: 5 / 5