- ISBN13: 9780137081097
- Condition: New
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Product Description
“With the rapid change for marketers and businesses, knowing the right thing to do is a must. It’s do or die. Marketing in the Moment gives the reader the right tools to win and now!” –Jeffrey Hayzlett, Chief Marketing Officer of Kodak, author of The Mirror Test “The online marketing world is changing fast, and nobody knows for sure what’s coming next. This book can help you be better prepared for the changes that are already afoot.” –… More >>
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Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First I just want to thank the Internet Marketer who’s email linked me to Michael Tasner’s landing page for this Clockwork-Orange-eye-opening read (yes, like toothpicks in the eye–you just have to keep reading…it’s that good. No Beethoven, though).
I turned down more pages than not in this quick, well-laid-out-and-organized book that can honestly and absolutely claim to be a Web 3.0 book. So many others are advertised as such but it’s the same ol’ technology they’re talking about. Not here.
I subscribe to and skim through more than 500 daily RSS feeds and thought I knew everything on it’s way down the tech pipeline. Difference is, Tasner is a bit of a visionary, but one who uses sound evidence and personal examples to back up his claims.
I definitely recommend reading this book at least twice. The first time through, it’s a bit breathtaking (i.e., exciting, not overwhelming) when the author starts discussing hot topics quickly emerging today like microblogging over blogging and his highly informative chapter on the booming mobile industry and how to take advantage of it.
Only a few hours after finishing this book, I had already implemented several of Tasner’s strategies that, as of today, two weeks later, have ALL paid off for the minimal time and effort with a) more Twitter & other Social Media site followers, b) my email subscription list has increased %175 on average per week.
I also want to say how personable and helpful the author has been to me, answering emails, offering encouragement, giving out bonuses for pre-ordering, etc.
Michael Tasner, I have learned, is an everyday “Nice Guy” who happens to be a marketing prodigy with a lightning-quick mind, years and years of creative and financial success, and author of the best web marketing book of the year, hands down.
Rating: 5 / 5
The quality I like best about this book is that it is very clear about HOW to do everything. A lot of marketing books can give vague descriptions or just talk about different tactics. Mr. Tasner’s book provides a definite guide to actually implementing marketing tactics.
And the marketing tactics aren’t just the same old stuff you’re used to reading about. It’s full of new ideas! One example that really stuck out to me is using virtual reality worlds for business. I did not realize that Web 3.0 was already happening, but Mr. Tasner gives a very convincing argument. He backs up his findings with facts and then gives you all the latest marketing tactics you can utilize. And again, he doesn’t just state the tactics, he gives you clear, concise calls to action.
Overall, I think this is a great new marketing book, especially if you are a marketing novice. You’ll get an understanding of the basics, as well as insights into the newest online marketing trends.
Rating: 5 / 5
If you have even the slightest knowledge of modern communications, then a list of the capability of the latest generations of handheld devices, including the iPhone, iPad and Blackberry will leave you in awe. Unfortunately, if you are a businessperson and you are not leveraging that capability to improve your business, then you should also be experiencing some terror. The rapid advance of what is often (and somewhat inappropriately) referred to as social media has created enormous opportunities for businesses and organizations to dramatically increase the speed and content of their communication with customers.
Web 3.0 is a broad term used to describe a wide spectrum of communication channels that can be considered the latest iteration. Fortunately, it is not necessary to have been an effective user of Web 2.0 in order to begin the process of implementing Web 3.0. This is not to say that it is easy, just possible.
Tasner does an excellent job in making sure the word “Practical” in the subtitle is an accurate description. Some technical expertise is of course necessary to have a complete understanding, but nothing at the level of the techno-nerd is needed. There are many tools available under the Web 3.0 umbrella and Tasner not only describes them, he also explains how they can be applied in an ultra-modern business model. Making it possible for you to use them.
Many of your competitors are most certainly already using at least some of the applications in the Web 3.0 world. Your choice in this matter is simple, either use them or face the increased likelihood that your organization will be brushed aside. Tasner’s advice will help you avoid the ultimate in brush-offs.
Rating: 5 / 5
I just finished reading “Marketing in the Moment” by Michael Tasner and found it to be a helpful guide to Web 3.0 (as well as 2.0). He opens the book with a 360-Degree review of your web platform and marketing efforts. This is the type of transparency that customers will find refreshing, and it will enable you to custom design your products and services. I also like the way the book is structured, in that he introduces a new topic, fully explains it and then closes with a step-by-step “To Do” list to ease implementation. I’m going to start with Mobile Marketing. I will add “Cell Phone Number” to my opt-in box and sign up with a text-messaging company. I agree that it makes sense to get in on this type of marketing now, not only to use it as a marketing tool, but to also establish yourself as an expert in your field. He closes with a SWOT analysis and SMART goals, which I actually did, and it got me thinking about my competition. I’m in start-up mode now, and it’s difficult to see beyond the next deadline. This book was full of useful information, easy to read and taught me things I didn’t know anything about, like Virtual Reality Worlds. I highly recommend this book to anyone who owns a business (large or small) or is in online marketing.
Rating: 5 / 5
With the rapidly changing Web marketing phenomenon, Michael Tasner’s ” Marketing In The Moment” has helped me get up to speed on the future of Web marketing. I will utilize this book as a quick reference guide for marketing on the Web. It has helped me understand what the future is bringing. Great, easy to understand quick – read. A plethora of knowledge! Great for the executive, manager, or individual contributor.
Rating: 5 / 5