Product Description
For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company’s foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strat… More >>
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This book was largely uninformative, too broad in scope to be useful, and every chapter it felt like it was a pitch for some web companies’s Wares, including the other authors Book. Do not waste your time on it.
Rating: 2 / 5
Some of this book is common sense and some of it seems to suggest to find another expert company to do the tough stuff. I thought it was an easy read and I feel like i gained some knowledge.
Rating: 3 / 5
Gives a great overview of different strategies to use that are quick & easy to implement.
Rating: 5 / 5